In SS15, Converse celebrated 100 years of Chuck Taylor All Stars with "Made By You" a global key city activation.
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In London, I developed a 8 week campaign that combined OOH, social media, PR, experiential, social/digital media, retail and influencer marketing to unleash the Converse Chuck Taylor "creative spirit" across the capital .
Highlights included:
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Media takeovers: Time Out cover wrap, Oxford Street station and hipster hangout street takeovers.
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2,800 Sqft space: part gallery, part club for VIP seeding and parties thrown by the capital's most exciting visionaries including MIA, Jefferson Hack, Kate Tempest and Swim Deep.
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3D installation by Central St. Martins students featuring 3K polaroid’s of Londoners Chucks.
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Carnaby Street concept store for Chuck fans elevating their sneakers through sharable portraits.