Converse X JW Anderson

To reinforce the sneaker brands fashion credibility I fused its core rebellious spirit with the daring vision of JW Anderson's to create a 2017 global sneaker capsule collection.

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The pre launch tactics included Frank Ocean product placements and a fashion film featuring trailblazers Amandla Stenberg, Sita Abellan, and AJ Tracey.

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The collection was then unveiled at the designers Pitti Uomo catwalk show and sold out at Ace Hotel pop up stores within 24 hours.

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Key Highlights: 

• 45 press articles including Vogue, Harpers Bazaar, High Snobbery and GQ. 

• 17M social media impressions in x3 days of launch. 

• 15K visitors to weekend global pop ups.