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During the COVID crisis, I spearheaded a 360° EU-wide campaign, in partnership with the business and policy teams, to showcase Meta’s business tools. The campaign emphasized the simplicity, scale, and impact of Meta tools in helping small and medium-sized businesses reach new customers and providing ongoing support.
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Key Highlights:
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Instagram and Facebook ads and stories campaign films.
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Experiential takeover of neighbourhood shop storefronts generating 2M+ media value.
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Webinars offering training for small businesses, featuring high-profile host Maya Jama.
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