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In a first for Meta in Africa, I devised a 360 degree 2022 campaign focused on the metaverse and entry points for creators in Nigeria, and across the region, including Augmented Reality (AR), VR, Digital Collectibles (NFTs), and Avatars.
The “#FlexNaija” campaign was spearheaded by local talent and culminated with an exclusive event in Lagos, Nigeria, bringing together over 300 creators and influencers, in the first-of-its-kind mixed reality event, which saw guests step into a multi-sensory experience, and utilise technologies aimed at inspiring a new wave of creation.
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