Meta Quest

Since 2022 I have steered the EMEA annual strategy and campaigns plan for Meta Quest, the leading headset in the VR category with the core goals of driving brand awareness, consideration, purchase and retention. 

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Anchored on "the extraordinary everyday" positioning this has come to life across an annual calendar encompassing always on influencer content, performance marketing, co branded retail partnerships and full funnel seasonal campaigns. 

 

Highlights:

• EMEA launch of Meta Quest Pro.

• New market expansion including Germany and the nordics. 

• Deploying new audience first segmentation. 

• Pop up experience for 3K creators at the Tate London. 

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